Outlast 2 Launches Kickstarter for “Underscares” Companion Diaper – Yes, it’s Real
Underscares, the Outlast 2 companion diaper. Because when you’re scared, #2 can become problem #1.
The first installment of Outlast has been celebrated as one of the scariest games of all time*. In anticipation of the much awaited Outlast 2, fans have been expressing their interest in the most peculiar way:
“Following the release of the first Outlast and feedback from fans, we wanted to create something to let them know that we have been listening,” says Philippe Morin, President of Red Barrels “they have all been so vocal about their reactions, we responded in typical Red Barrels fashion: to the extreme”.
In response to this, Red Barrels in collaboration with Sid Lee have launched the Underscares Companion Diaper Kickstarter campaign for Outlast 2. This no BS crowdfunding campaign is 100% real and inspired by the Outlast community.
Developed in partnership with local Montreal designers, the gamer diaper combines practicality, comfort, and style so gamers and diehard Outlast fans can experience abject terror without worrying about dirtying their egos (or their couches). Available in Basic and Limited Edition Deluxe options; Underscares are wearable, comfortable, high quality and most importantly, washable.
The Kickstarter campaign launched November 17 and will run until December 9, 2016.
Kickstarter Campaign: https://www.kickstarter.com/projects/1149400304/underscares-the-diaper-from-the-creators-of-outlas
About Red Barrels
Red Barrels is the studio behind the immersive indie horror series Outlast, a series that’s terrified more than 4 million players worldwide. Based in Montreal, Red Barrels’ mission is to create experiences where the player navigates (or suffers) a very exciting and emotional journey.
Red Barrels was founded by Philippe Morin (Prince of Persia: Sands of Time, Assassin’s Creed & Uncharted: Drake’s Fortune), David Chateauneuf (Lead Level Designer: Prince of Persia: Sands of Time, Assassin’s Creed & Splinter Cell: Conviction) and Hugo Dallaire (Art Director: Splinter Cell & Army of Two).
About Sid Lee
Sid Lee is a creative services firm with 600 professionals working globally from offices in Montreal, Toronto, Paris, New York and LA. The agency creates transformative consumer experiences for brands – across all contact points – leveraging true interdisciplinary collaboration. Rooted in strategic thinking, it offers services in the fields of branding, digital and social marketing, advertising, analytics, architecture and retail design, branded content and entertainment. Named “Agency of the Year” four times since 2009, the company has earned a global reputation for its progressive work and the solid results it has achieved for top-tier clients. Sid Lee is also the creator and curator of C2 Montreal, one of the largest innovation events in the world, and is part of kyu, a new collective of creative companies established by Hakuhodo DY Holdings, the second-largest agency network in Asia.
* – IGN, Top 10 scariest games, July 29 2016 http://ca.ign.com/articles/2016/07/29/top-10-scariest-games